Global food and beverage company, Danone, has partnered with Foodbank Australia to help raise money to support struggling Australians.
From 13 September until 31 October, Danone will be donating 10c from every 150g pot of Two Good yoghurt purchased, to Foodbank Australia.
The partnership forms part of Two Good’s new ‘Eat Good. Do Good’ campaign, which will see Two Good Yoghurt with Foodbank branding, available in all Woolworths and Coles stores from 13 September.
Xavier Gonzalez, Senior Brand Manager of Protein & Wellness, Danone, said that every $1 donated to Foodbank will go towards two meals for Australians doing it tough.
“At Danone we strongly believe that everyone deserves access to good food and have been supporting Foodbank in their mission to help Aussies doing it tough – providing 24,000kgs in donations alone over the past year.
“Two Good’s less excess focus (2g sugar, no artificial additives) and belief that good food should never go to waste, made it the perfect fit for a consumer facing partnership with Foodbank Australia. Throughout this campaign, we’re using our brand platform to encourage people to ‘eat good and do good’ – for each delicious Two Good pot purchased $0.10 will be donated to Foodbank to support Aussies in need.
“With every $1 donated to Foodbank going towards two meals, our consumers will have the opportunity to make a tangible difference. Just one 150g pot of Two Good’s delicious, low-sugar yoghurt each day throughout the month of October can provide six meals to Australians in need.”
Foodbank Australia CEO, Brianna Casey, said the past 12 months have seen a 47 per cent increase in demand for food relief from pre-COVID-19.
“Many people continue to face financial pressures – and so many have been affected by the extended lockdowns in Victoria and NSW. We are so grateful to Danone for this amazing support and are thrilled to see the Two Good pots turn Foodbank purple.”