The entire Dare Iced Coffee range will now be brewed using a blend of 100 per cent Rainforest Alliance (RFA) certified arabica and robusta coffee beans.
With new packaging featuring the green RFA frog, the brand’s manufacturer says consumers can expect the same taste, with the added benefit of feeling good about their choice.
Adelle Cosgrove, Senior Brand Manager for Dare, says they are always looking at ways to improve sustainability and the RFA certification signals a new chapter of ethical coffee production and consumption in Australia.
“We are always looking for ways to make Australia’s favourite iced coffee better for the environment, which is why we are proud to brew Dare with 100 per cent Rainforest Alliance Certified coffee beans.
“When you choose Dare and see the Rainforest Alliance frog seal, you can be confident that you are supporting a product that utilises coffee beans that have been grown, harvested and produced in a sustainable way from certified farms and forests,” she says.
Playing a role in Bega Groups’ Australian Packaging Covenant Organisations targets for the end of 2025, Dare says RFA certification is just the first step on its quest for sustainability. The next step will begin in 2023 when Dare bottles will start being manufactured with recycled plastic.
To celebrate the launch, Dare drinkers can scan the QR code on the new packaging to be transported into a virtual rainforest experience.