Plant-based meat brand Deliciou is expanding its business model from direct to consumer and launching into retail across Australia and the US.

The brand will initially be stocked in Cole and Woolworths stores across Australia and in more than 400 Whole Foods stores across the US, but there are also plans for it to expand into the convenience channel.

Deliciou CEO Kjetil Hansen says the brand is on track to become one of the leading plant-based meat alternatives with a focus on delicious taste and accessible products.

“The world is changing, and our successful launch into Coles and Woolworths locally and Whole Foods in the US, is testament to the demand and drive for sustainable plant-based alternatives to meat that consumers want,” Hansen said.

“Australia is known for its food and wine culture, and we believe this focus on taste and quality is something that we will continue to bring into the development of our products, and that will continue to drive demand globally.”

The plant-based meat range includes Plant-Based Chicken, Pork and Beef and there is an expansive range of Plant-Based Bacon seasonings.

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