Dettol has announced it has secured the naming rights for two of crickets’ biggest events.
The hygiene brand has announced it has the rights for the Men’s One Day International and T20 Series as part of a four year global partnership. Dettol is also the naming rights partner for the Men’s Support Team and Women’s International team.
As part of the partnership, Dettol will research the transmission of germs in sport, particularly in regards to the common practice of using sweat to polish the ball and will work with the code to test out germ transference scenarios and find the most effective ways to sanitise during the game.
Both organisations will work to develop hygiene protocols and Dettol will provide sanitising products to players and staff to keep them protected throughout the season, including during team interstate travel for international matches.
Dettol will also help out grassroots cricket through the partnership and will supply 3,455 community clubs with product, as well as to players in its Healthy Habits school program.
Cricket Australian Interim CEO Nick Hockley said the partnership with Reckitt Benckiser, parent company to Dettol, would help the organisation meet the added challenges posed by COVID-19.
“We feel exceptionally fortunate and proud to be partnering with Reckitt Benckiser. Dettol is such a well-known and trusted brand with a long heritage, both here in Australia and around the world, and their support will give confidence about protecting the return of community and elite cricket this summer,” he said.
“Beyond this summer, we look forward to working with Dettol to help embed hygienic behavioural change into schools, clubs and communities through cricket.”
Regional Director for RB Health ANZ, Dave Rankine, said the partnership reflected the way Australians had worked together to protect one another throughout the pandemic.
“As restrictions ease across the country, Dettol’s partnership with Cricket Australia will help educate the cricket community on the important role we all play in helping to stop the spread of germs, so players, spectators and families can feel assured and more confident as they return to community sport,” he said.