Dettol launches Dettol Parents Approved

Dettol announces the launch of a new product range called Dettol Parents Approved.

Offering the same trusted Dettol protection from germs, the new Parents Approved range of hand washes and shower gels have simplified formulas and are free from harsh chemical residues, parabens, dyes and synthetic fragrances, suitable for ages 3+ and contains natural lemongrass oil.

Making life easy for parents, all ingredients are listed on the liquid hand wash and shower gels alongside their purpose, so parents can clearly see why they are included in the product.

Aesthetically-pleasing transparent packaging and clear formulas bring the range’s ‘free from’ benefits to life, while also offering a versatile product choice for contemporary kitchens and bathrooms.

Kelly Benton, Category Manager, Personal Care at RB said, “Our Parents Approved range has been crafted out of a growing trend of conscious shoppers in the beauty and personal care space with more and more seeking ingredient transparency and no harsh chemical residues.”

“As one of the market leaders in Soaps, we at Dettol are championing ingredient transparency through our new Parents Approved range; an innovative solution that brings Australians a touch of love, with a touch of Dettol.”

“Backed by over 80 years’ experience helping to protect families from germs, we are thrilled to introduce the new ‘Dettol Parents Approved’ product range offering a kind way to remove germs as it’s free from harsh chemical residues, and that’s why it’s approved by over 200 Aussie parents1 .”

With a variety of scents the range includes: Hand Wash, Shower Gel, Bar Soap.


Available in Supermarkets, and FMCG stores


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