The Distributors acquire 50% share of Impulse Marketing

The Distributors has acquired a 50 per stake in digital marketing agency, Impulse Marketing.

Impulse Marketing operates Brandz Online, Brandz@Retail, Brandz Apps and Brandz Digital Services for the FMCG industry.

Through these services touch points, Impulse Marketing connects manufacturers to wholesalers and retail customers.

George Tsapoutas, general manager, The Distributors said: “This new partnership with Impulse Marketing is a great opportunity to continue improve on the already high levels of services we offer both to our customers as well as our suppliers.”

Karen Campbell, Impulse Marketing general manager, said Impulse Marketing is excited by the opportunity to grow as part of The Distributors Group.

“Impulse Marketing has a proven record with BrandzOnline within the industry already and the opportunity moving forward to deliver even more creative digital solutions to The Distributors and our customers is tremendously exciting,” Ms Campbell said.

Operating 36 locally-owned warehouses nationally, The Distributors is Australia’s leading independent national wholesaler distributors to petrol and convenience, corner stores, pharmacy, newsagents, schools and the route market and specialise in confectionery, beverages, snacks, grocery and customer service.

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