Pioneers of coconut water in Australia, H2coco, launched its Pure Pink Coconut Water range – a beverage innovation the brand is breaking new ground with, that will transform the ‘better for you’ category and multiply the number of coconut water consumers. Pure Pink Coconut Water is actually pink when bottled and like a non-alcoholic chilled glass of rosé, it is a sweeter, lighter version of H2coco’s classic Pure Coconut Water.
With zero nasties and packed with antioxidants, Pure Pink Coconut Water is 100% natural with no additives, not from concentrate, naturally gluten, dairy and lactose free, fat and cholesterol free, and vegan-friendly.
Hand-picked from a small province in Thailand, H2coco is the first Australian coconut water brand to introduce the delicious pink waters from Nam Hom coconuts. Literally meaning ‘aromatic water’, the Nam Hom coconut variety is grown specially to produce and consume the coconut water inside. The region is famed for its nutrient-rich soil and coconuts are only harvested once they have reached a young maturity stage – this is to optimise the delicate composition of minerals that causes the water to turn pink and give it a slightly sweeter and lighter delicious taste.
Priding itself on sourcing the finest quality natural ingredients from ethical suppliers, H2coco’s Pure Pink Coconut Water is farmed from a small collective of sustainable farmers in Thailand’s Amphawa region, where their Nam Hom coconuts are known for their pinky hues and floral aroma.
H2coco founder and CEO David Freeman said the new Pure Pink Coconut Water range tastes and smells much more naturally sweeter than regular coconut water, appealing to non-coconut water drinkers and expanding H2coco’s market reach.
“Our Pure Pink Coconut Water range is a fragrant, sweet coconut water with a flavour that will please even the most discerning palate. Classic coconut water can be an acquired taste and we believe our Pure Pink Coconut Water will appeal to everyone, even non-coconut water drinkers. It has tested extremely well in market trials and we are excited to be the first to bring this product to Australians who love coconut water, as well as introducing our unique pink coconut water to those who are not currently coconut water consumers,” said Freeman.
H2coco is dedicated to empowering people’s lives to make every day healthier through its healthy innovation. The company works alongside food scientists in development of new products and make health convenient and easily accessible. H2coco’s Pure Pink Coconut Water follows on the heels of its other first-to-market offerings including H2melon and H2nana 100% banana water, as well as CocoEspresso, CocoChoc, and its lunchbox range designed as a low-sugar play on the juice category.
Pure Pink Coconut Water will be available from mid-October at Woolworths stores nationally in 1L tetra packs RRP $7.00 and Caltex in a 280mL bottles RRP $3.50.
H2coco will soon back up this launch and introduce Pure Pink Coconut Water options with added functionality in early 2019.