Drumstick celebrates 60 years with three new flavours

Peter’s Drumstick is celebrating its 60th anniversary with three new flavours and a new partnership with leading environmental charity, Clean Up Australia.

As part of the partnership, Peters will be pledging $250,000 to go towards Clean Up Kits and is launching a Clean Up Our Summer campaign.

Drumstick has also launched three new flavours each paying homage to an iconic summer location; Clean Up Our Beaches Hokey Pokey, Clean Up Our Parks Choc Cookie, and Clean Up Our Rivers Vanilla Caramel Choc Chip.

Each flavour also extends the invitation to clean up on back of pack. People are invited to scan a QR code to receive a Clean Up Kit and be directed to a Clean Up Australia x Drumstick site for Australia’s largest community-based environmental event on Sunday 5 March.

Pip Kiernan, Chair of Clean Up Australia says Australians are often unsure of how they can make a positive impact.

“This collaboration is a great opportunity to encourage all Australians to make a real difference by taking practical action,” she says.

“Whether that’s picking up litter on a beach, remembering a reusable water bottle or recycling properly, there are lots of ways we can all take steps towards living more sustainably this summer and beyond.”

Andrea Hamori, Head of Marketing at Peters added: “We wanted our 60th birthday wish to be celebrated with purpose. We are proud partners of Clean Up Australia and are excited to be celebrating summer moments in our beautiful Australian landscape for the next 60 years and beyond.”

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