Eat Real snacks are based on three simple concepts: taste, nutrition, and real ingredients. They are free of artificial colours, flavours or ingredients and packed full of real taste, real ingredients, and real crunch.

Based out of the UK, Eat Real was recently added to the nuTree portfolio for distribution in Australia, as nuTree’s Founder and Managing Director, Ryan Price, works to change the perception of healthier snacking.

Eat Real is the only snacking brand that is free from all 14 declarable allergens. It uses alternative ingredients such as lentils, quinoa, chickpeas and veg, drenched in unexpected flavour combinations.

NuTree will initially range Eat Real’s 10 best selling SKUs, which include Hummus Chips, Lentil Chips, Quinoa Chips, Quinoa Puffs, and Veggie Straws, in a variety of flavours.

The unparalleled and trending flavour profiles are available in both a snack and share size, and there is also a multipack designed for families and school lunches for kids. RRP starts at $3.

“Eat real appeals to a wide consumer profile, we like to consider them; Conscious Eater, Go With the Flow and Aspirer,” says Price.

“With a large marketing investment into the brand and awareness, Eat Real has already demonstrated the ability to drive incremental sales growth to the snacking category.”

For more information or to order Eat Real, contact nuTree on 07 2802 4576 or visit www.nuTree.com.au.

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