US energy drink brand Celsius is set to expand into Australia and New Zealand with Suntory Oceania as its exclusive manufacturing, sales, and distribution partner.
With the total beverage market expected to grow by 4.5 per cent this year across Oceania, and within that, energy drinks are growing between 13-15 per cent, providing Suntory Oceania with the opportunity to strengthen its position in the category.
Darren Fullerton, CEO of Suntory Beverage and Food Oceania, said Celsius is a brand which is breaking new ground and delivering a totally different consumer experience.
“As we build Suntory Oceania, we are delighted to be partnering with Celsius to evolve our portfolio and deliver new growth opportunities for all retail partners.”
John Fieldly, Chairman and CEO of Celsius Holdings, Inc., said they’re pleased to introduce the refreshing, great tasting and functional Celsius energy drinks to consumers in Australia and New Zealand.
“We expect to continue our international growth at a measured pace, targeting strategically important energy drink markets and employing our proven playbook to build a strong and passionate consumer base.”
Celsius previously announced a sales and distribution agreement with Suntory Beverage and Food Great Britain and Ireland and sales in those markets are expected to begin in the second quarter of 2024.
Tony Guilfoyle, Chief Commercial Officer at Celsius Holdings, Inc., said they are excited to launch their strategic plan in Q4 2024 across the retail landscapes of Australia and New Zealand, and look forward to accelerating growth in 2025.
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