Ferndale seeks backer for Asian expansion

Australian healthy confectionery company, Ferndale, is seeking an equity partner to facilitate its expansion into the booming Asian market.

Founded by Bruce Edward in 1995 in regional Victoria, Ferndale is headed by Jarrod and Leigh Edward. Ferndale’s sugar free confectionery products include Jila mints, Jols fruit pastilles and Licorette. The company continues to operate from its original factory, producing more than 30 million packs of confectionery annually.

“To date Ferndale’s growth has been managed conservatively, but export market expansion has always been a clear long term objective. With little effort on our part – our product quality has always generated international interest – Ferndale already exports to 14 countries,” Leigh Edward, GM of Ferndale, said.

“Ferndale is one of the only companies to offer a truly healthy alternative within the confectionery space, offering sugar and fat-free products containing natural ingredients. We are meeting an increasing demand from the Asian consumer market for high-quality health products while addressing a concerning rise in health issues such as diabetes.

Appetite for Ferndale’s brands is already strong across Asia, where current export markets include Japan, South Korea, Singapore, Indonesia, China and Hong Kong.

“We are looking forward to visiting a number of Asian markets to meet with potential partners, and forging strong and enduring partnerships thereafter. We endeavour to continue our father’s legacy and, with his blessing, expand his vision for Ferndale globally.”

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