Innovative marketing design from FMCG brands dominated the Shop! ANZ 2019 Marketing at Retail Awards, with Ferrero Australia taking home the award in the ‘Petrol, Convenience & Route’ category.

The Shop! ANZ 2019 Marketing at Retail Awards ‘Petrol, Convenience & Route’ award was won by the ‘Kinder Natoons’ Newlink campaign by Think Display for Ferrero Australia. Silver went to the ‘Tic Tac Gum’ launch by Orora Specialty Packaging and The Mix Agency for Ferrero Australia and Bronze went to ‘Lion Dairy Road Station Gondola End Destination’ by Poplever and SAPP Australia for Lion Dairy & Drinks.

The Shop! ANZ Awards attracted 150 entries in 2019. Carla Bridge, Shop! ANZ General Manager, said the quality of campaigns entered in the last two years has continued to rise.

“2019 has been a tough year for retail across the board and retail marketing has been no exception, so it has been really heartening to see our members and entrants stepping up to the challenge of creating fresh and engaging campaigns to encourage shoppers to purchase,” Bridge said.

“This year we’ve also seen a shift back to some of the more traditional POP categories, with newer disciplines such as Digital and Experiential not quite as popular as last year, perhaps indicating a swing back to simpler design principals and reduced budgets,” said Bridge. “These Awards are a true testament to the strength and success of retail marketing in Australia and New Zealand and prove that the sector is a robust and indispensable element in the retail mix.”

 

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