Ferrero Rocher

Ferrero Rocher launches first Christmas campaign in 30 years

Ferrero Rocher has launched a new TVC, ‘Say it with Gold – Christmas surprise,’ the first local Christmas campaign from the iconic chocolate brand in 30 years.

The campaign encourages everyone to recognise and appreciate the effort and love that goes into making Christmas special.

Anita Hancock, ANZ Brand Head at Ferrero, said: “We all want more golden moments with friends and family, and even more so this year.

“Ferrero Rocher’s ‘Say it with Gold’ campaign invites all Australians and New Zealanders to give a golden gift to the special ones in our lives this Christmas.”

The 30-second TVC was created by Marcel Australia and will air across Australia and New Zealand. It forms a part of Ferrero Rocher’s wider ‘Say it with Gold’ campaign platform, and will roll out across digital and social media channels.

Masterchef’s Jess Lemon will also be joining Ferrero Rocher as its new Brand Ambassador. In the lead up to the holidays, Jess will be creating Ferrero Rocher-inspired desserts perfect for family entertaining occasions.

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