Finish and Coles scale up their joint water-saving initiative

Finish has reignited its Finish Water Waste initiative, which has donated more than 14 million litres of water to drought affected Australian farmers, since it launched in 2019.

The joint initiative between Finish, Coles and Rural Aid will run from 1 September to 26 October, and for every in-store purchase of Finish Quantum Ultimate Pro at Coles, Finish will donate $1 towards water tanks for farmers.

While drought has lifted across much of the country, many regions still suffer from ‘green drought’ – where grass is visible but there’s no growth underneath – and water-shortages are still top of mind.

Despite positive weather events and rainfall earlier this year, local water supplies are still recovering and remain below the levels they need to sustain rural communities. Further periods of above average rainfall and better measures for water security are needed to continue drought recovery across the country.

Rural Aid CEO, John Warlters, said: “The immediate outlook is vastly improved for large parts of the country off the back of good rain that fell earlier in the year. However, drought is still very real for many farming families and rural communities.

“Through our continued partnership with Finish, Rural Aid has refilled empty tanks with precious drinking water and is now providing the infrastructure to help safeguard families into the future. Thanks to the ongoing support from Finish and Coles, donations will go a long way in helping to strengthen the drought resilience of farmers and rural communities across the country.”

To provide farmers with resources to help ensure water security for the future, this year Finish in partnership with Rural Aid and supported by Coles, will deliver water tanks to Australian, to help guarantee any rain that falls is captured for future use to help our farmers become more drought resilient.

Coles General Manager of Non-Food, Jonathan Torr, said the initiative is in line with Coles’ Together to Zero and Better Together ambitions to promote environmental sustainability and build stronger communities.

“We’re proud to partner with Finish and Rural Aid once again to support the next iteration of the #FinishWaterWaste initiative. Our ambition is to drive generational sustainability for the environment and communities we work in, and we want to continue encouraging Australians to save water to support drought affected communities now and into the future.”

Reckitt Hygiene Regional Director, Oliver Tatlow, said: “As global leaders in the household cleaning and hygiene category, we owe it to future generations to build a better, more sustainable Australia. Since the launch of the #FinishWaterWaste campaign and our ongoing partnerships with Coles and Rural Aid, we have delivered critical water supplies to rural communities in need.

“By pivoting our focus in 2021 to water security, we hope that our donations of water tanks will make a positive difference to Australian farmers and ensure they are provided with the resources to become drought resilient in the future.”

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