Keeping customers satisfied can be difficult for even the savviest of supermarkets, but South Australian chain Foodland is currently showing the competition how it’s done. Starting the year on a high, Foodland has taken out first place in the monthly Roy Morgan Customer Satisfaction Awards for January and February.
In February, the Foodland achieved a 94% satisfaction rating, ahead of nearest rival (and winner of Supermarket of the Year for 2014) ALDI, at 92%. Coles came in third, satisfying just over 88% of its customers; followed by IGA and Woolworths/Safeway.
According to Michele Levine, CEO, Roy Morgan Research, ‘Foodland is clearly ticking a lot of boxes to achieve such an outstanding customer satisfaction rating’.
Ms Levine noted that, ‘Foodland is also setting an interesting example in light of the current debate about country-of-origin labelling for food: not only is 50% of their home-brand range produced in South Australia, but the remainder is Australian-made. With almost nine out of every 10 Aussies saying they’d be more likely to buy food labelled ‘Made in Australia’, this is a savvy move on Foodland’s part’.