New research has found that a whopping four in five Australian shoppers would prefer to buy Australian-made products.
The data, collected by Roy Morgan, found that just two per cent of those surveyed said that buying Australian-made wasn’t important to them.
Most Australians (67 per cent) said that they ‘often’ or ‘always’ buy Australian-made products, citing supporting local jobs and the economy as their reason for doing so, followed by the quality or reliability of Australian-made products. More than one-third (35 per cent) of Aussies also claimed to purchase more Australian-made products now than before the pandemic.
Roy Morgan CEO Michele Levine said that buying Australian-made drives a strong emotional response in consumers, with many Australians saying they feel positive or proud when they buy Australian-made.
“A large majority of four in five Australians indicated feeling a positive emotion when they buy Australian-made products. Generally, people feel positive that they are able to support Australian jobs, with supporting ethical practices also a key reason Australians feel good about buying Australian-made, particularly for those aged under 35,” said Levine.
Almost all (99 per cent) Australians aged 18 and over are aware of the Australian Made logo, with the logo having the highest recognition of any certification mark in Australia. Trust in the Australian Made logo is also high with 93 per cent of Australians being confident that products displaying the mark are made or grown in Australia.
“Australians place their trust in the logo because it is well known and has a long history of representing Australia. They trust the products displaying it have been independently certified as authentically Australian-made,” says Levine.
Australian Made Chief Executive, Ben Lazzaro said these results are pleasing but come as no surprise, saying the Australian Made logo regarded as Australia’s most recognised, trusted, and loved country of origin symbol.
“The Australian Made logo has a proven 35-year track record in making the ‘Australian connection’, with more and more brands choosing it to promote their Australian credentials. Over 4400 companies are licensed to use the logo on thousands of products sold here and worldwide.”