Four’N Twenty has announced national sporting star Tayla Harris as its new Brand Ambassador, building on its extensive sporting relationships across Australia and abroad.
The new partnership complements Four’N Twenty’s multiyear deal with the AFL, where it is also naming sponsor of AFLW Mark of the Year, an award Harris has won twice.
Harris first made her mark as a marquee player for Brisbane Lions in the inaugural AFLW season, before moving to Carlton Blues the following year, where she went on to become AFLW’s leading goalkicker for three years running.
She quickly became a trailblazer through her tenacity and courage on and off the field with no sign of ever slowing down.
Harris became a professional boxer in the 2019 off-season and currently holds both the Australian super welterweight title and middleweight title, still undefeated after eight professional fights.
Ultimately the two-time All-Australian’s sky-high kick and ability to rise to extraordinary heights through the AFLW have earned her a reputation as a leader for the next generation.
“I’m honoured to follow in the footsteps of legendary ambassadors who have partnered with Four’N Twenty over the years. Not only is Four’N Twenty a fixture at sporting events, but it is also a national icon! I’m proud to partner with a brand that shares similar values to me – in particular being progressive and inclusive,” said Harris.
General Manager of Marketing and Innovation at Patties Foods, Anand Surujpal, says the partnership is a natural fit.
“Tayla is a modern representation of our brand who will share her love of pies with a new generation of fans. Her athleticism has inspired awe, her actions have empowered others and her success is a result of hard work. We are excited to welcome her to the Four’N Twenty team.”
The announcement of Harris’ ambassadorship coincides with the launch of Four’N Twenty’s ‘we’ve been there for it all’ advertising campaign, which celebrates some of Australia’s most memorable sporting moments of all time, including that kick.
Harris joins existing Four’N Twenty ambassadors including three-time NBA All-Star Ben Simmons; and AFL legend Jonathan ‘Browny’ Brown.