Frosty Boy Australia causes a stir in the beverage market new launch

Frosty Boy Australia is set to launch a most unique beverage range, ‘The Art Of Blend’, in a bid to gain a bigger scoop of the $542 million beverage market in Australia.

The range includes; Aromatic Spiced Chai, Creative Yoghurt Smoothie, Finest Belgian Chocolate, Exquisite White Chocolate, Premium Mocha Latte, Velvet Dairy Frappe Base and Original Iced Coffee and boasts ingredients from Forastero cocoa to Arabica coffee and a secret blend of spices. Free from artificial colours, sweeteners, preservatives, trans fats and hydrogenated oils, the product boasts live probiotic cultures, is gluten free and does not require milk.

Frosty Boy Australia CEO Dirk Pretorius said consumer trends had changed dramatically in the past five years, with the beverage market growing more than 10 per cent since 2009 and products now have to evolve to reflect this.

“The Art of Blend draws on the synergies found in art and food. The look, the creaminess of the taste and the feel of this outstanding range really defines ‘premium’, and is a result of our significant research and development,” Mr Pretorius said.

“This range gives food service outlets the opportunity to provide more premium options to their customers so they can stand out further in an increasingly competitive market.”

Mr Pretorius told C&I that the new range is suitable within the petrol station and convenience environment. “Consumers are looking for innovation and The Art of Blend provides a premium range, currently lacking in the petrol and convenience sector.

“The Art of Blend enables innovation within stores with its limitless versatility making the range the perfect option for business owners because of the ease of preparation and variety for customers.”

The range provides a full beverage solution without requiring investment into expensive equipment. An Art of Blend beverage can be made into a frappe by using a blender or slushy machine, or made into a hot drink by adding hot water or an ice-beverage by adding water and ice cubes. With one Art of Blend base, you can ‘design’ a whole menu offering.

Mr Pretorius said, “There is a huge trend for iced coffee and mocha frappes, which can be offered through a granita/slushy machine. The Art of Blend range ensures business owners can keep up with trends and offer premium beverages customers will love.

“National petrol outlets are taking on The Art of Blend range with the Original Iced Coffee and Velvet Dairy Frappe so far proving popular. This popularity is set to increase rapidly as businesses, both independent and multi-national, realise the ease, quality, and versatility of this innovative range and the response it will have from consumers.”

The Art of Blend range is available now, with tastings at next week’s Fine Food Australia Expo at the Melbourne Convention and Exhibition Centre, from 15 – 18 September at stand H28.

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