Frucor Suntory has appointed Allison Yorston to the role of Director of Energy and Transformation and she will take the helm of one of the company’s most iconic brands, V Energy.

Yorston has been with Frucor Suntory for two and a half years as the Director of Nutrition and Fun and Enjoyment; managing the Juice, Pepsi and Partner Brands portfolio.

She brings more than 18 years experience, from roles in ‘blue chip’ FMCGs, telcos and retail marketing across New Zealand and Australia.

Most recently her team led the market turnaround for Frucor Suntory’s juice portfolio and worked closely with PepsiCo to re-sign a multi-year Bottler agreement for the NZ market.

Yorston says she is looking forward to heading up the Energy and Transformation portfolio.

“Having the opportunity to work on, lead and shape a brand like V doesn’t come around too often in your career. It’s a sense of responsibility that I won’t take lightly, and I intend for us to have a lot of fun along the way.”

Yorston’s appointment will see her continue to work as part of Frucor Suntory’s Consumer Leadership Team.

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