Frucor Suntory increases sales and productivity with new platform

Since going live with SAP Business Technology Platform (BTP) in 2022, Frucor Suntory has seen an increase in both staff productivity and sales revenue.

Working with SAP AppHaus Network partner Bourne Digital, part of Accenture, Frucor implemented a new iOS-based field sales tool called ‘My Sales Hub’ (MySH) on SAP BTP.

MySH brings together four sales tools into one mobile application, which has standardised the sales process, improved analytics and reporting, and provided staff with real-time access to customer insights through integration with other applications.

Barbara Ciancio, Head of Digital IT Solutions at Frucor Suntory, said as an organisation they are always looking to simplify their digital processes, and technology has improved since they first introduced some of their systems and processes.

“We knew that we needed to create a superior customer experience but also streamline and update the sales process in the backend. We needed to continue to remove inefficiencies in how we operate and create a more intuitive application to support our customers.”

Since implementing the platform, the organisation has seen a 13 per cent increase in staff productivity measured by sales call time saved as a result of a more simplified and guided process, as well as a 3 per cent increase in sales revenue driven by an intuitive recommendation engine, which means staff now receive sales suggestions for their customers.

“Bourne Digital’s highly specialised skillset in SAP BTP allowed us to develop a flexible platform that has freed up our sales teams from time-consuming administration and enabled staff to have more meaningful conversations. Additionally, smart selling capabilities that can be accessed in real time have enabled staff to grow their sales by driving an increase in the number of incremental cases sold,” explained Ciancio.

Damien Bueno, President and Managing Director of SAP Australia and New Zealand, said the work done together with Frucor Suntory and SAP AppHaus Network partner Bourne Digital demonstrates the power that next-generation technology has to drive significant business impacts for customers.

“By implementing SAP BTP Frucor Suntory’s staff now have access to a simpler and faster platform that’s enabling them to improve the buying experience of their customers. With information now available at their fingertips, staff employees can have more informed discussions with their customers, respond quicker, and make recommendations based on their preferences and purchase history.”

To stay up to date on the latest industry headlines, sign up to the C&I e-newsletter.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top