Funday Natural Sweets has expanded its range of better for you confectionery with a new product, the iconic jelly snake.

Since launching in 2021, the Australian start-up has proven that there is a huge appetite for better for you confectionery in Australia and around the world.

Having recently won the Best Food Product of the Year, Funday’s range includes healthier versions of red frogs, gummy bears, and peach hearts.

Daniel Kitay, the founder of Funday, realised that buyers were confused with the nutritional information on some lolly packaging with the sugar content for ‘one serving’ often only meaning two jelly snakes.

So, in creating the formula for a healthier version of the jelly snake, alongside food technologists, Funday made sure that one serving meant an entire bag. That’s 50g of lollies with only 3.3g of sugar.

By the end of 2022, Funday is on target to be stocked in more than 3,000 stores across the country, including Woolworths, Ampol and Chemist Warehouse in Australia and New Zealand, with further plans for expansion.

“We’re really guided by our customers,” says Kitay. “So many people talk about loving lollies in the past tense, ‘Oh, I loved those when I was younger.’ This is our way of injecting a little more childlike joy in your day, whilst still watching out for your health. Why should kids have all the fun?”

Leave a comment

Your email address will not be published.