GapMaps Live helps brands finetune location decisions

GapMaps, a cloud-based mapping software specialist, has released GapMaps Live so brands make even better physical location decisions, faster.

Accessible via a single sign-in, GapMaps Live is an easy-to-use platform for brands to validate and make important location decisions with increased confidence and reduced risk.

Toni Newell, GapMaps CEO, Australia, said this is possible based on the ability to visualise in maps a range of critical data sets that may include geographic, demographic, economic, customer or competitor intelligence.

“We have more than 500 brands using GapMaps Live across a range of industry sectors where a physical location is required.

“This includes fast food and quick service restaurants, cafés, healthcare and medical, fitness and wellbeing, childcare, allied healthcare, retail, supermarket and grocery, service stations and convenience stores. 

“After two years of lockdowns, brands with physical locations are now in a very different operating environment, with population movements and new hybrid working models all having a major impact on physical location decisions.

“We’ve observed worker migration from the CBDs into the suburbs, which is having a profound impact for brands in finding the optimum locations for their operations. With GapMaps Live, they can quickly access the latest resident and worker populations and other demographic data right down to a very granular level to confidently make accurate location decisions,” adds Newell.

A new feature in GapMaps Live enables brands to see their whole portfolio across different geographies to easily visualise, analyse, and compare all locations in the platform. This ensures growth, investment or divestment decisions are supported by a comprehensive range of location insights.

In addition, organisations can customise GapMaps Live, such as visualising sales and performance data across all their locations.

“GapMaps Live has advanced location metrics tagging to filter and visualise locations on a range of specific factors. This may include asset or store type, operating hours, seating capacity or the property value,” continues Newell.

“Additionally, for greater mobility, the GapMaps Connect mobile app enables customers to update location details in real-time whilst on the road, such as adding photographs and notes on specific locations. Brands can also see in detail how customers interact with locations and better understand the competitor landscape.”

Visitation Data is another new feature to turn mobile device data into business insights, ensuring brands have the most up-to-date view on customer travel patterns. This gives important insights on understanding where existing customers travel from and to when visiting their own locations, as well as competitor catchment locations to easily identify growth or optimisation opportunities.

The platform also illustrates how a new location may impact a brand’s existing network or individual locations, and measure competitor proximity to an existing or proposed site. 

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