STRAWBERRY - FIERCE 2Gatorade Fierce is taking Gatorade to a new level of intensity and boldness.

A new Strawberry flavour has joined Gatorade’s existing Blue Bolt, Grape and Green Apple flavours, which will be repackaged under the Gatorade Fierce range.

Gatorade’s integrated marketing campaign introduced a new ad which debuted May 1 and brings to life the bold and intense Fierce flavours using captivating visuals.

Featuring AFL stars and Gatorade ambassadors, Gary Ablett and Scott Pendlebury, the ad airs nationally and is augmented by social and digital media support and a range of activations to engage consumers.

PepsiCo Australia & New Zealand’s senior director beverages, Brad Van Dijk, said: “Gatorade Fierce has been a recognised success in the US and we are excited to introduce the new Strawberry flavour into the Australian market.”

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