Gatorade launches a zero sugar range

Gatorade has expanded its range with the launch of a sports drink with all of the rehydration benefits but none of the sugar.

The launch of Gatorade No Sugar is in line with parent company, PepsiCo ANZ’s commitment to reducing sugar by 20 per cent across the industry by 2025.

Gatorade No Sugar has been developed by the Gatorade Sports Science Institute, and Wendy Jeffrey, Nutrition Scientist at PepsiCo ANZ, said the company is thrilled to be introducing a better for you sports drink option.

“Gatorade No Sugar targets a new type of active consumer who trains at low to moderate intensity while original Gatorade is more suited to longer duration and higher intensity activity,” she said.

“The Gatorade range is backed by science and is individually tailored to meet the needs of all consumers from the gym goer to the elite athlete. Gatorade is designed to accelerate rehydration and enable consumers to perform at their best.”

The new range is available in three flavours including Glacier Freeze, Berry, and Orange, all in 600ml bottles.

It has an RRP of $3.65 and will available in Coles and the petrol and convenience channel nationally from April.

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