General Mills shows support for Foodbank Australia

General Mills has announced it will donate one packet of Latina Fresh filled pasta for every packet sold at Coles in May, up to a retail value of $220,000.

Running from May 1-31, the initiative builds on the longstanding partnership that General Mills has with Foodbank, including a volunteer program where employees give their time to help pack and sort food to help feed people in need.

Surini Perera, Marketing Director for Australia and New Zealand at General Mills, said they are proud to partner with organisations like Foodbank, especially at a time when so many households are feeling the pinch.

“At General Mills, we remain committed to ensuring G Stands for Good for the communities we serve. Giving back through donating Latina Fresh Ricotta and Spinach Agnolotti ensures families can enjoy a fresh meal that the whole family will enjoy.”

Brianna Casey, CEO of Foodbank Australia, said they’re so grateful to General Mills for donating its delicious Latina Fresh pasta, a meal they know is loved by the many households doing it tough right now.

“When a staggering 3.7 million households have struggled to put food on the table in the past year, donations like this are vital to provide families with a fresh, nutritious source of protein.”

The initiative is an extension of the ongoing support Latina Fresh provides to Foodbank as part of its Collaborative Supply Program. Through the program, General Mills donates production time and labour at its Rooty Hill manufacturing plant to make Latina Fresh Ricotta and Spinach Agnolotti packs for Foodbank every month, and in addition, the company’s suppliers support by donating raw materials and packaging.

“Through this remarkable program, we will have donated nearly half a million meals to people in need by 1 June 2024, and we will continue to do everything we can to help fight food insecurity in the coming months and beyond.”

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