Great Temptations

Great Temptations partners with Mondelēz International

Perth-based family operated baked goods manufacturer Great Temptations has secured a license to produce Cadbury Muffins and Cupcake products in Australia.

Under the agreement between Great Temptations and Cadbury’s parent company, Mondelēz International, Great Temptations can manufacture fresh cupcakes and muffins using Mondelēz brands including Cadbury Dairy Milk, Cadbury Twirl, Crunchie, Caramilk, and Oreo.

The contract began in March and already Great Temptations is ready to launch its new Cadbury Dairy Milk Cupcakes six-pack and Cadbury Dairy Milk Muffins as a single serve or in two-packs and six-packs.

Carl Quarrell, Managing Director of Great Temptations, said: “Cadbury is the number one chocolate brand in Australia, with currently 48 per cent of the chocolate market here in Australia. You’ll find Cadbury in 89 per cent of Aussie households; so, we can’t wait to create something new using these iconic brands.

“As a family-run business, we want to stay true to our roots, but we now have the advantage of a great team and state-of-the-art equipment to enable us work with global companies like Mondelēz International and manufacture products under established brands like Cadbury.

“This is a great opportunity to combine the number one cake brand and number one chocolate brand and bring a brand-new product range to our consumers.”

Sarah Calman, Mondelēz International’s Licensing Marketing Manager ANZ, said: “We are excited to partner with Great Temptations to launch high quality, fresh Cupcakes and Muffins for the first time in Australia.”

Great Temptations is working with its existing marketing agency, Wanderlust Communications, to launch the new product range into Australia with an integrated marketing strategy and campaign.

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