Harvest Snaps Baked Pea Crisps has refreshed its packaging, along with launching a new flavour, bigger packs and improved health credentials.
Since 2017, Harvest Snaps Baked Pea Crisps have been delivering healthier snacks to Australians, but now they can announce a new Five Health Star Rating for the Pea Original Salted, Pea Chilli and new Pea Tomato Chutney flavours.
Alice Briant, Senior Brand Manager, says with more than 25 SKUs in the range, all varieties deliver fewer than 100 calories per serve, are baked (not fried), gluten free, palm oil free, and contain less fat compared to regular potato chips.
“Harvest Snaps has grown from strength to strength with our health credentials, and rate extremely high in the snacking category both here and New Zealand. While it’s been important for us to always deliver a guilt-free delicious snack for consumers, we are very proud to announce we officially have the Five Health Star Rating for a number of SKUs in the range.”
To help spread the word about the new look, bigger pack size and Five Star Health Rating, Harvest Snaps will launch a multi-faceted marketing campaign titled Harvest SNAP Out Of It. The campaign will include social, outdoor retail, transit and META advertising, sampling, PR and collaborations with some of Australia’s favourite TikTok influencers.
The new-look packs are available in 120g and 230g varieties, plus there is ever-popular multipacks which are perfect for lunch boxes and are available in the snack food aisle of Coles, Woolworths, Aldi and selected independent supermarkets.
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