There’s a tasty new way to help out a koala this spring, with Paddle Pop pledging to help out the cuddly creatures through its latest release.
Paddle Pop has just released a Koala Choc Caramel ice cream, launched to coincide with National Threatened Species Day. The brand also announced it had struck a two year partnership with native wildlife rescue organisation WIRES to help protect koala populations across Australia by supporting a number of conservation projects through rehabilitation facilities, water projects and a health hub at the University of Sydney.
Paddle Pop Brand Manager Annie Lucchitti said the brand wanted to support the local animals, who face an uncertain future due to the devastating bushfires, habitat destruction and ongoing health threats.
“This is why we’re proud to partner with an organisation who actively strives to support our Aussie wildlife like WIRES do. We wanted to create our new Koala Paddle Pop to help raise awareness of koala conservation among Aussie families – and what better way to support these cuddly creatures than with an ice cream in your hand!,” Ms Lucchitti said.
WIRES CEO Leanne Taylor said the partnership would allow the organisation to further their conservation efforts.
“Koala populations have seen a dramatic decline over the last five to ten years and raising awareness for koala conservation is now more crucial than ever. We’re thrilled to have the support of an iconic brand like Paddle Pop to help drive conversation and educate more Australian families of this important cause.”
“Paddle Pop’s support is a great combination of long-term initiatives, education and practical planning for the upcoming summer season and rebuilding koala populations into the future.”
The new Paddle Pop is available now in convenience and petrol stations and will launch in Coles and IGA supermarkets later this month. It will also be sold at Sydney Zoo, who will donate 10% of sales of the ice creams sold throughout September and October to WIRES.