Him! international, the shopper insights company who specialises exclusively on ‘small format’ food retailing globally, has confirmed the dates for their 2015 global convenience shopper study. Shoppers will be interviewed during the month of October, with initial top-line results available in November and more detailed analysis in December. Australia will be one of the main markets covered in the global benchmarking study.
Analysis of insights gained from shoppers at all main convenience stores within Australia will be compared with that of other convenience markets, including the UK and the Republic of Ireland.
“We want to help businesses understand how and where they can improve their performance by listening to shoppers and flagging up growth areas. We want to identify what works in other chains, other sectors or other markets and share that with Australian ‘P&C’ chains,” said Tom Fender (founder and joint MD). “We want to put ‘the shopper’ at the heart of commercial decisions for retailers and suppliers. Over 100 issues will be addressed to ensure all aspects of convenience retailing are covered. Our reporting and recommendations will be simple and clear.”
him! international was launched in 2015 and is run by Tom Fender, ex-MD of him! research and consulting in the UK, and Neil Turton, ex-CEO of Nisa. It is a sister organisation of him! UK, which has been researching convenience shoppers in the UK for over 40 years as part of the Convenience Tracking Programme. him! international has taken the expertise gained from the UK operation to track shopper trends and attitudes in key markets around the world, including Australia.
Access to sample slides of the recently launched report of their Australian P&C shopper are available on the him! international website.