Homer Hudson enters P&C in partnership with Mrs Mac’s

Mrs Macs logoAustralia’s original Super Premium Ice-cream brand Homer Hudson, is back and will be partnering with one of Australia’s most iconic and loved convenience foods brands, Mrs Mac’s, in its’ quest for world domination!

The Mrs Mac’s national sales team will be proudly selling the Homer Hudson range as part of their product portfolio commencing in August.  So, for the first time ever, Homer Hudson’s delicious range of ice creams, will be available in Petrol & Convenience (P&C) and Route outlets nationwide.

“We are very excited about our partnership. The product credentials of quality and flavour resonate well with both brands and we see it as a great complement to our range of pastries” says Mrs Mac’s CEO, Paul Slaughter.  “In 2014 Mrs Mac’s was ranked equal #1 supplier in the P&C channel by The Advantage Group and with over 60 years’ experience and expertise in these market sectors, it is a ‘match made in heaven’, to be able to bring Homer Hudson into the mouths of impulse consumers”.

Homer Hudson flavours

Homer Hudson flavours include:

  • Prom Queen Dream (creamy vanilla, with a silky texture)
  • Gold Cadi Crunch (vanilla with a choc toffee crunch)
  • Choc and Awe (choc pieces broken up and blended through rich dark chocolate ice cream)
  • Mo’ Dough (vanilla with three different kinds of cookie dough)

The 473ml pints are the perfect size for both ‘cravings’ on-the-go and to take home.

Other flavours and formats will be launched later this year

Amandine Plas, Homer Hudson marketing manager, commented “Mrs Mac’s sales team is one of the most capable in the route channel and together with Bulla’s team in grocery provides us with one of the powerful business development infrastructures in the category. We have many exciting products and brand activities launching soon, so it’s really an ideal collaboration for all”.

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