Australian Made logo registers as a trademark in the Philippines

The Australian Made Campaign has announced its iconic green and gold kangaroo symbol is now a registered trademark in the Philippines.

The registration of the Australian Made, Australian Grown (AMAG) kangaroo logo in the Philippines presents an opportunity to expand interest in Australian products in this market. Only licensed Australian makers and growers are allowed to harness its power.

Australian Made Chief Executive, Ben Lazzaro, said that the logo represents authenticity and provides a legal framework for exporters.

“Highly recognisable, it clearly identifies genuine Australian goods, making it an extremely valuable marketing tool for makers and growers. We’re proud that for more than 35 years the iconic symbol has aided Aussies to share their goods in key export markets around the world.

“Formal registration of the logo in the Philippines provides an essential legal framework which exporters can rely upon if the logo is copied or used without proper authority. While the Philippines represents a relatively small export market for Australia, we see the registration of the logo as an opportunity to expand interest in Australian Made products.”

According to the Department of Foreign Affairs and Trade, Australia exported A$2,130 million worth of merchandise to the Philippines during the 2019-20 financial year.

Moreover, according to research conducted by Horizon Consumer Science in 2020, the driving forces behind overseas consumers purchasing Australian Made products are quality, reputation, and ethical standards. The research also found that 97 per cent of overseas consumers have a positive first impression of the Australian Made logo, with 87 per cent of consumers believing products that carry the logo are genuinely from Australia.

Australian Made Campaign Partner and Australia’s largest independent intellectual property specialist firm, Wrays, carried out the trademark registration work. The registration covers 10 classes (Classes 3, 5, 20, 25, 29-33 and 35) that extend to a wide range of products, including toiletries and cosmetics, pharmaceuticals, furniture, clothing and footwear, food and beverage, and retail services.

The formal registration of the AMAG logo in the Philippines follows its registration in other key export markets, including the European Union, United Kingdom, United Arab Emirates, United States of America, China, South Korea, India, Japan, Singapore, Malaysia, Hong Kong, Taiwan, Vietnam, and Indonesia, where it is known as Australia’s mark of authenticity.

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