Iconic mint brand Eclipse launches new grape flavour

Eclipse’s latest flavour offers a different take on the traditional minty freshness, combining the freshening impacts of mint with the rich and distinct flavour of grape.

It has been developed in Australia by Mars Wrigley’s Asquith-based research and development team and with the gum and mints category a growth engine for Mars Wrigley, this new product innovation is injecting fun into the mints category after a challenging 24 months due to COVID-19 lockdowns.

Chris Hutton, R&D Director at Mars Wrigley Australia said the innovation was an exciting one for the company and broader mints category.

“With more than 60 years of manufacturing history in Asquith, we’re a proud Australian manufacturer and are continuing to invest and innovate new products across our gum and mints portfolio locally. It’s an exciting time for us.”

Eclipse Grape is available now in major supermarkets and convenience stores nationwide.

Mars Wrigley’s Asquith factory produces some of Australia’s favourite gum, mint and confectionery brands such as Extra, Skittles, Eclipse and Juicy Fruit.

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