The Independent Grocers of Australia, IGA, has launched its new Christmas campaign titled, ‘Christmas Made Easy’. The new campaign will play on themes of ease and inspiration, and positions IGA as the easy go-to destination for entertaining throughout the festive season.

With the understanding that the summer is full of exciting and often spontaneous social occasions, the champion local retailer’s new campaign demonstrates how easy it can be to entertain this season, with the convenience and accessibility to a large network of IGA stores.

With its extensive footprint and range of products tailored to local communities, IGA is making Christmas easy this year, ensuring locals have more fun and time with their loved ones.

Developed by Creative Oasis, the integrated campaign will bring ‘Christmas Made Easy’ to life through TV, which sees a return of Anh Do, as well as mobile, social, outdoor, buses and in-store displays. To inspire shoppers and help them save time this Christmas, IGA is offering event planning tips and hints in addition to quick and easy meal ideas through a series of tailored seasonal recipes featured on the IGA website and its YouTube channel.

IGA Anh Do joins Easter

In collaboration with well–‐regarded chef, Dominique Rizzo, IGA will demonstrate to locals just how easy it can be to entertain this Christmas by removing effort and expense and inspiring shoppers to create seasonal recipes using ingredients from local IGA stores.

Madeleine Fitzpatrick, General Manager Marketing, Metcash Food and Grocery sees IGA as providing a much–‐needed helping hand to locals at Christmas, “With an IGA just around the corner, shoppers will easily get whatever they need to help them entertain and be the perfect host throughout the summer season.

“We feel this year, our campaign taps into what matters to our customers the most – making Christmas easy through convenience and inspiration to help locals create quick and delicious recipes,” concludes Fitzpatrick. The IGA Christmas campaign will run until 24 December, 2014

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