IGA’s 1,400 independently-owned stores are joining together with their customers to support the Australian farmers (that, in turn, support them) who have been affected by the ongoing drought. Customers are able to purchase a $2 Raindrop Token with all funds raised going towards the Drought Angels Appeal.
Drought Angels provides a unique service for which they have become well known for within rural Australia. Drought Angels is a small charity which provides personalised assistance to farmers in need. It also provides stock feed, food hampers, financial support via pre-paid Visa cards, IGA gift cards and local produce vouchers.
Joseph Romeo, Chair of the IGA National Retail Council, said: “The current drought in Australia is having a devastating effect on families and farmers and we want them to know that they are not alone. This is a tough time for all and IGA is here to support them as they have supported us throughout the years.”
Joseph added, “Drought Angels provides an amazing service to our farmers who need the most help. It is important that donations get to the right people as quickly as possible. The great thing about Drought Angels is that the money will be collected and allocated on a weekly basis, making people’s ongoing support crucial.”
IGA strives to support local communities around Australia with programs such as the IGA Community Chest and Play Your Part campaign. The IGA Community Chest raises funds for local charities, teams and organisations through in-store purchases, including products from IGA’s new Community Co™ range.
Drought Angels Raindrop Tokens will be available in IGA stores around the country from August 27th – November 4th. Customer’s Raindrops will be displayed in store to raise further awareness