Immerse yourself in the world of the rebellious lifestyle brand that’s taking Australia by storm

Spearheaded by an ex-F1 race car driver, Hype Energy is shaking up the energy drink market with its innovative range of products that bring together function, street cred and flavour. With an impressive ten unique, fun and tasty flavours – some packed to the brim with essential amino acids, electrolytes; Hype Energy is most certainly keeping the Austrian Bull on red alert.

In addition, Hype Energy has also injected some much-needed fun into the game with their recently launched range of isotonic sports drinks packed with vitamins, electrolytes and off-the-wall flavours. If you’re feeling adventurous, go for the Super Fruit Acai. For a tropical vibe, opt for the Super Fruit Yuzu or keep it classic with the Super Herb Lemongrass for that added zing when you most need it. Soon to be released in Australia.

Staying true to its challenger spirit, Hype Energy is investing heavily in product development and innovation in its pursuit of becoming the number one functional lifestyle brand in the world. As a result, the brand has recently launched a duo of new products that will blow people’s minds! After an extensive series of R&D and testing, the brand has unlocked a new generation of protein supplements that include their MFP trademark whey protein powder as well as protein bars.

The whey protein is formulated with their MFP Triple Action Formula (composed of 3 different types of whey protein), sweetened with artificial sweeteners and loaded with 18-20 grams of protein. In the flavour department, Hype’s whey protein is unrivalled. Three all-star flavours – Vanilla Sensation, Belgian Chocolate and Mango Passion, will soon tantalise tastebuds from Sydney to Perth and everywhere else in between.

The Hype Energy’s protein bars are no slouch, either, though. Packed with more than 20 grams of protein, this powerhouse of a snack boasts only the finest isolate whey protein, is gluten-free, low in fat and sweetened with erythritol and stevia for guilt-free pleasure. Choose from four delicious flavours like Peanut Butter, Vanilla Biscuits, Cookies & Cream, and Choco Crunch for that extra pick-me-up at the gym, office or before that big game.

With so much in the pipeline and a whole lot more coming soon, it’s evident that Hype Energy has become synonymous with pushing boundaries and delivering the unexpected. One thing is for sure, the folks at Hype know how to keep things fresh to stay ahead of the pack and thus, it’s no wonder that Aussies have fallen in love with the up-and-coming brand trying to disrupt the industry.

You heard it here first – Hype Energy has already left its mark on the Australian market, and we can confidently say; This, is only just the beginning!

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