Taking the morning pick-me-up to new heights of nutty deliciousness, an iconic breakfast spread has been given a Dare Iced Coffee makeover.
Australia’s iced coffee lovers can now make their early starts a little easier by combining their daily caffeine kick with their favourite morning spread, with the new limited edition Dare Peanut Butter Latte.
The brand-new latte will feature a unique blend of Robusta and Arabica coffee and fresh milk, that delivers a deliciously smooth peanut butter flavour, with a real coffee kick!
Data recently released from Nielsen ScanTrack MAT 03/01/21 hailed Peanut Butter as Australia’s favourite spread by volume sales, making it a no-brainer collaboration for Australia’s number one Iced Coffee brand by volume sales.
Anne Dowsley, Head of Marketing, Milk Beverages at Bega Dairy and Drinks, is delighted to introduce Peanut Butter Latte to the Dare Iced Coffee fold.
“Dare Peanut Butter Latte gives people a novel, unique flavour to choose from when looking to get the mental fix they need to be their best,” she said.
“This disruptive flavour is new to the Iced Coffee category, so we’re expecting a very positive response from iced coffee devotees looking for an exciting pick me up!”
Dare Peanut Butter Latte is a limited-edition product, so if you want to get your morning off on the right track… head in store quickly.
Rough Morning? A Dare Fix’ll Fix It!
The 500mL Dare Peanut Butter Flavour Latte will launch across Convenience customers from 26 April in VIC, NSW, QLD, SA and WA.
When your place is all over the head, A Dare Fix’ll Fix it! Made with real coffee and fresh milk, Dare Iced Coffee gives you a big coffee kick without the big café queue! Dare is Australia’s number one Iced Coffee brand – IRI scan data: Dollars (000s) Share of Total Milk Beverages (Grocery) MAT To 27/12/20).