Jelly Belly launches vegan variant

Jelly Belly is launching a new vegan chewy candy featuring the brand’s famous jellybean shape in a range of sour chewy candy flavours.

The new Jelly Belly chewy candy is right on trend as they are vegan, containing no animal gelatine and are made with colours from natural sources.

They are available in five sour flavours – strawberry, apple, lemon, orange and grape and are all finished with a sour sanding.

Jelly Belly chewy candy comes in three varieties of 60g grab and go bags, including sour assorted mix, sour orange and sour grape.

They will be available in Kmart and select petrol and convenience stores from January 2021.

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