Kellanova has rolled out LCMs Treatz, a new range of LCMs that are 30 per cent bigger than the originals and feature real marshmallows.
The new offering is available in two flavours – Original and Choctastic – and marks Kellanova’s shift with the brand to expand beyond the lunchbox in an effort to broaden the appeal of LCMs to all Australians.
Leanne Bell, Marketing Director at Kellanova Australia, explained that the new product is designed to appeal to a wider demographic.
“With Australians now snacking more than ever before, LCMs Treatz provides consumers of all ages with a taste-led and versatile snack to enjoy on-the-go and throughout the day.”
LCM Treatz contain no artificial colours or flavours and will be available at select independents and Coles stores nationwide from early June with a RRP of $6 for a 130g pack.
To stay up to date on the latest industry headlines, sign up to the C&I e-newsletter.