Kellogg’s UK + Ireland using ‘traffic light’ labelling

Kellogg’s in the UK and Ireland will introduce a ‘traffic light’ labelling system across its cereal rang from January 2019.

The ‘traffic light’ system will better communicate the content of the cereals including salt, sugar and fat.

The system labels foods with three different colours, green, amber and red to assist customers in identifying products that have low, medium or high levels of salt, fat and sugar.

In a statement, Kellogg’s said: “We are changing because the people who buy our food told us we should. Following our announcement late last year to overhaul our cereals in the UK, we decided to look again at labelling”.

UK Managing director Oli Morton said the company was responding to results from a survey of 2,000 Britons regarding food labelling.

“Put simply, they said we should change and move to a full colour solution as they want help making healthy decisions. We’ve listened and now we’re acting,” Mr Morton said.

“Times have changed; changing to colour coded labels is a response to what consumers and government want from us in the UK.”

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