It’s gold by name and now gold by accolade as Nestle’s KitKat Gold Choc Whirl takes out C&I’s Choice of the Year award.
It’s a fitting win for the confection, which Nestle launched with an impressive pop-up installation that allowed customers to take one of the more than 8,000 bars from an edible wall to sample in a dedicated ‘break-zone’ in Sydney and Melbourne earlier this year.
This launch was also supported with a successful structured social media campaign and Nestle Australia’s CCSD Manager – Impulse Craig Deamer said it introduced new customers to the joy of KitKat.
The flavour features the trademark crisp wafer fingers coated in white and milk chocolate swirls and a chocolate base.
It’s available as a 65g sharebare, 45g medium bar and 170g block.