Kleenex Cottonelle “elevates” clean

Kimberly-Clark Australia’s Kleenex® Cottonelle® brand has provided consumers in Sydney and Melbourne with an exciting high-rise experience, taking them to a ‘new level of clean’.

Over recent weeks, the Kleenex Cottonelle brand set up an experiential stand in high traffic locations in Sydney and Melbourne, and offered passers-by the opportunity to test Kleenex Cottonelle Flushable Cleansing Cloths for themselves and experience an elevated standard of clean.

Designed to look like an elevator, the stand featured a simulator that created the feeling of being whisked to the top of a building then stepping out to a luxury toilet, created to look as if it’s floating above the city.

The stand then allowed participants to trial Kleenex Cottonelle Flushable Cleansing Cloths in comfort, privacy and luxury. Australian television and radio personality Jo Stanley – a regular on Channel TEN’s The Project and host of Southern Cross Austereo’s national weekend breakfast radio program – was been enlisted as a brand ambassador to engage in conversations with participants, which were filmed as part of a digital series that will be launched on social media and other online platforms showcasing the high rise experience.

While full results of the campaign are not yet known, Kimberley-Clark advised C&I that during two days of activity in Sydney, the Kleenex ambassadors engaged with 40,000+ CBD workers, and distributed over 17,000 samples. It is estimated that more than 150,000 Sydneysiders passed through Martin Place over the Monday and Tuesday and 450 individuals went into the set.

To follow Kleenex Cottonelle and the campaign visit: https://www.facebook.com/KleenexCottonelle

Trisha Harris

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