Lion Group announces Sam Fischer as new CEO

Sam Fischer has been announced as the new CEO of the Lion Group, replacing Stuart Irvine after nine years in the role.

Fischer, who is currently President Asia Pacific and Global Travel at Diageo, will commence the role in July this year.

“It’s a privilege to be joining Lion – a company with a proud 180-year history in Australia and New Zealand, incredible stable of locally loved brands and a growing craft beer business in the United States.

“I’m looking forward to connecting with Lion’s customers and partners across our markets and working with Lion’s people on this next chapter.”

Prior to Diageo, Fischer spent 15 years at Colgate-Palmolive both in Australia and across Europe and Asia. He is also currently a Non-Executive Director with the Burberry Group.

Sir Rod Eddington, Chairman of Lion, said he is thrilled to welcome Fischer home to Australia and to Lion.

“Sam brings 30 years of global leadership experience, deep expertise in alcohol beverages and FMCG businesses and a strong track record in driving business growth.

“Sam joins Lion at a pivotal time, as our industry continues to navigate the impacts of the pandemic and Lion delivers a new mid-term plan to return to sustainable growth. His drive for performance and proven ability to lead with purpose and conviction will be invaluable as Lion enters this next chapter.”

Eddington also thanked Irvine for his continued leadership and his commitment to ensuring a smooth mid-year transition.

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