Maggi and Vegemite have teamed up to launch an unlikely flavour collaboration that combines two Australian pantry staples.
The Maggi 2-Minute Vegemite Flavoured Noodles will launch exclusively at Coles stores for a limited time from the 1 May, followed by a rollout across most independent retailers from mid-June.
To celebrate the launch, Maggi and Vegemite have partnered with chef Iain ‘Huey’ Hewitson to help show Aussies the yummiest ways to enjoy new noodles flavour.
Hewitson said: “I have been a huge fan of both Maggi 2-Minute Noodles and Vegemite for decades and this new flavour combo is an Aussie twist on two household classics. What a fantastic base for tasty and easy family meals.”
Monique Koning, Nestlé Head of Marketing – Foods said: “We are delighted to bring together these two Australian favourites. Maggi 2-Minute Vegemite Flavoured Noodles is set to celebrate local flavours and excite Aussie noodle lovers.”
Bega Group’s Head of Marketing – Spreads Mary Stafford added: “We’re always excited about introducing new ways to love VEGEMITE, and the Maggi 2-Minute VEGEMITE Flavoured Noodles are perfect for anyone looking to enjoy the VEGEMITE taste in a new and exciting way.”
Best enjoyed with a little butter and grated cheese or as a meal base with added protein and vegetables, this nostalgic combination will inspire many new noodle recipes.
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