Allen’s lollies are rolling out matte packaging across its range in a move that will reduce Allen’s use of plastic by 21 per cent.
The new packaging will be rolled out across Allen’s range, including Allen’s Snakes Alive, Allen’s Party Mix, and Allen’s Killer Pythons. It will cut 58 tonnes of plastic from being used each year.
Melanie Chen, Head of Marketing Confectionery at Nestlé, said while Allen’s lolly bags will look and feel different, they believe Aussies will welcome this move towards using less plastic so they can enjoy their Allen’s lollies even more.
“Allen’s iconic red packaging is well recognised in stores as well as at parties and celebrations at home. We’ve given our packs and beloved Allen’s characters a fun refresh as we’ve reduced our use of plastic. Our lollies remain unchanged as we know how important the familiarity and taste of Allen’s is to Australians.
“Allen’s lollies are here to bring smiles to Australians, and we want to keep doing that while reducing our impact on the environment, with a focus on reducing the amount of plastic we have in our packaging.”
In addition to packaging material change, Allen’s will also welcome an updated design of its modernised characters.