Mars Wrigley is partnering with Coles to trial new sustainable off-location displays made from ocean-bound plastic.
The new product displays are being trialled in 51 Coles stores around the country with the ambition to roll out to all Coles stores from 2024.
The new recycled ocean-bound plastic displays form part of Mars Wrigley’s broader point-of-sale overhaul with Coles, which also includes stackable cardboard shippers that reduce cardboard and plastic from the company’s value chain and create greater operational efficiencies.
Mars Wrigley will work alongside Plastic Bank and 5P to collect and stop plastic from entering the ocean, melt it down, and mould it into the permanent displays.
Mars Wrigley Australia’s General Manager, Andrew Leakey says that collaboration with companies like Coles is critical to the success of the company’s sustainability agenda.
“With our brands in nine out of 10 Australian households around the country, we know we have an important role to play in reducing our environmental footprint and creating innovative sustainable solutions locally.
“Personally, I’m immensely proud of the work we have done alongside Coles to transition our off-location product displays to permanent recycled content made from ocean plastic. While this is an initial trial, our ambition is to roll this out across the Coles network next year, which will reduce more than 74 tonnes cardboard from our value chain and support the removal of plastic from our oceans.”
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