Mars Wrigley launches new Snickers Butterscotch flavour

Mars Wrigley has unveiled a new Snickers Butterscotch flavour, packed with roasted peanuts, chewy caramel, and a slab of butterscotch nougat.

The recipe was formulated and manufactured in Australia, at the company’s Ballarat-based Innovation Hub, marking the second locally developed Snickers flavour variant since Mars Wrigley returned the production of Snickers to Australia last year.

Richard Weisinger, Snickers Portfolio Director, said the new variant combines the flavour-powerhouse combo of chocolate and caramel with butterscotch.

“Butterscotch is proving to be incredibly popular with consumers, particularly when paired with chocolate and caramel. This makes it a decadently sweet and irresistible flavour variant for the Snickers brand and the perfect little indulgence.”

Snickers Butterscotch is available now via leading supermarkets, independent retailers and convenience stores for RRP $2.

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