Mars Wrigley has released the new Maltesers Gold, bursting with flavours of caramel and white choc, with Australians the first to try it globally.
The world first innovation for Maltesers sees the classic crisp malt centre coated in an indulgent gold white chocolate, adding a decadent twist to the iconic treat.
Ben Hill, Marketing Director, Mars Wrigley, said the product innovation has been consumer-led and the team expects Aussies to be excited by the launch.
“Australians are the first consumers in the world to enjoy our new Maltesers Gold, and we’re really proud to have designed and formulated the recipe and manufactured the product locally in Australia at our Ballarat innovation hub. It’s been a full team effort and we’re incredibly excited to have this product on shelves for January 2023,” Hill said.
In recent years, Mars Wrigley invested more than $25 million into its Ballarat site with the ambition to bolster consumer-led product innovation within its Bitesize portfolio.
“Maltesers Gold is not only one of the first product innovations for us this year, it’s a great example of where we’ll be taking the brand over the next 12 to 24 months, so there is a lot for us to be excited about.”
Maltesers Gold sits alongside the full Maltesers range offering, including Milk and Dark, and Honeycomb, Caramel, and Popcorn.
Maltesers Gold will RRP at $5 and will be available from Coles, Woolworths, and leading independent retailers.