Maxibon partners with Hugo’s Deli for 10,000 ice-cream giveaway

Maxibon is giving away 10,000 of its new Peanut Jams with Butter (PBJ Bon) flavour ice-creams this weekend at Hugo’s Deli in Victoria.

The PBJ Bon was relaunched in response to a social media petition that rallied for its return, and this weekend Melburnians can get their hands on one for free.

In a collab bringing two sandwich legends together, Maxibon’s makeover of Hugo’s Deli will highlight the depths of one the flavour duo of peanut butter and jam, via a bespoke menu for the weekend.

Featuring PBJ Bons for free, the menu will also offer a limited-edition new Hugo’s sandwich, appropriately called the PBJ Sanga, featuring southern fried chicken, buttery peanut butter, and cherry and pepper berry glaze for $18.50.

Maxibon Brand Manager, Stephanie Chosich, said: “Australians have already fallen in love with our remastered creation, PBJ Bon, so we thought we’d give back to those who never gave up on the cult-classic flavour eight years ago, by giving out 10,000 of them.

“Sandwich delis are having a real moment right now too, so it felt right to partner with one of the best in Melbourne, Hugo’s Deli, to deliver our free beloved bons.  It really is a tale of two sandwich legends coming together and we can’t wait to see thousands of Aussies turn out to share the experience with us.”

PBJ Bons are available in single serves and four-packs now at Woolworths, Coles and independent grocery stores and petrol and convenience.

WHAT: 10,000 FREE Maxibon Peanut Jams with Butter

WHERE: Hugo’s Deli, 119 Swan St, Richmond, VIC

DATE: Saturday 27th and Sunday 28th April 2024

TIMES: 10am to 5pm, both days (while stocks last)

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