McCain Foods responds to market with a protein punch

In response to rising consumer demand for more protein dense prepared meals McCain Foods has introduced a new Healthy Choice Protein Plus frozen meal range.

With 50 per cent more protein than the company’s regular Healthy Choice meals, the new Healthy Choice Protein Plus is available nationally from this week.

The range launches with four varieties – Thai Coconut and Lemongrass Chicken, Smoky Paprika Chicken, Chicken Satay and Italian Baked Chicken – all featuring Australian chicken breast, a full serve of vegetables and no preservatives plus on trend ingredients such as quinoa, chia, coconut and lemongrass.

McCain Foods head of marketing – retail, Katrina Wilson, said the new range delivers on the delicious, nutritionally balanced meals consumers trust from the Healthy Choice range, but takes it one step further.

“We know consumers are looking for ways to incorporate more protein and vegetables into their diets, without increasing their calorie intake,” Ms Wilson said.

“Healthy Choice Protein Plus is an exciting and convenient solution to this and a game changer in the frozen meals category and, is another example of McCain Foods’ commitment to healthy, innovative products.

“We’ve worked with our in-house chef and consulting nutritionists to combine the likes of brown and wild rice, quinoa, kidney beans and chia with deliciously full flavoured sauces, plenty of vegetables and 100 per cent Australian chicken breast to deliver these nutrient rich meals.”

The launch is supported by a new advertising campaign, with TVCs airing nationally from July 17, 2016.

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