Metcash appoints Deepa Sita as Group CFO

Metcash has appointed experienced FMCG leader Deepa Sita to succeed Alistair Bell as Group Chief Financial Officer.

Deepa Sita, incoming Group CFO of Metcash.

Sita is currently Chief Financial Officer of the largest FMCG company in Africa, Tiger Consumer Brands, has over 20 years of extensive finance and industry experience, and was recently named the 2022 winner of South Africa’s CFO of the year awards in the Finance and Technology, and Compliance and Governance categories.

Doug Jones, CEO of Metcash Group, said Sita is a very experienced finance executive and will be a strong partner to both Metcash and him.

“Her skills and experience are outstanding and, with a family background in independent retail, she has a passion for Metcash’s purpose of championing successful independents.”

Prior to Tiger Consumer Brands, Sita held senior leadership roles with Walmart’s South Africa based subsidiary Massmart. These included Interim CEO of Masscash, Finance and Commercial Director of Masswarehouse, Chief Strategy and Integration Officer of Massmart Wholesale, and CFO of Makro SA, all divisions of Massmart.

In addition to finance, Ms Sita has significant senior leadership experience across strategy, mergers and acquisitions, digital, information technology and integration.

Sita will join Metcash in January 2024, with Bell agreeing to stay on until the end of February to assist Sita with her transition into the role.

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